Terms of Reference

 Title

 Digital Marketing Specialist

 Location

 Beirut, LB

 Start Date

 01-MAR-2022

 

About Pegor

Pegor is all about distinction, friendship and love. An authentic jewelry making company located in the heart of Beirut, Pegor manufactures silver and gold 18k jewelry. Alongside of the jewelry production, our company sells other branded gift items, such as wallets, passport holders, pens and more. In addition, we offer an unlimited online customization experience to our customers through our international websites.

Objectives

PEGOR is seeking a Digital Marketing Specialist to execute, monitor and optimize day-to-day marketing tasks. The specialist will be working in close coordination with the higher management on the design, implementation, and evaluation of the marketing strategies and activities.

Job Description:

Ref

Tasks

Task Details

1

Administer Websites, Social Media and Content, this includes but is not limited to:

  • Maintain social media presence across our all social platforms on daily basis
  • Upload products to our websites (images, description, pricing etc.)
  • Create SEO / SEM optimized content
  • Publish social media posts / stories / videos / reels on a daily basis
  • Respond and fulfill customer inquiries sent to our social channels (Messenger, DM, WhatsApp etc.)

2

Review market trends and identify one or more target audiences and establish marketing campaigns accordingly

 

3

Run advertisement strategies on Facebook and Instagram

  • Create Ad campaigns through Facebooks Ads Manager platform
  • Identify and preset target audience
  • Ad Copywriting & Content Creation
  • Ad Creative Creation (Ad image, Ad video, etc.)

4

Monitor and optimize the running marketing campaigns through the analytics generated by Facebook Pixel and Google Analytics

 

5

Scout for potential influencers and brand ambassadors which are perfect fit to promote our brand and its products through their social media channels

 

6

Any other relevant tasks required by the higher management

 

 

Applicant Profile

  • Bachelor’s degree in Digital Marketing, Advertisement, Business Administration or any other related field
  • At least 1-3  years of relevant experience, especially in the fashion or jewelry field, advertisement agencies, or purely ecommerce companies with focus on Digital Marketing and Ecommerce
  • Master’s degree in one or several of the following areas is preferable: MBA, Strategic Management

Skills & Competencies

  • Excellent communication skills in English and Arabic (Verbal and Written)
  • Familiar with the international fashion and jewelry industry and online market
  • Previous experience in the ecommerce field, such as promoting products and services online via social media and Facebook Ads Manager
  • Have innovative, marketing and business oriented mindset in order to come up with creative ideas for marketing campaigns
  • Ability to organize themselves and keep track of competitors’ products and sales points
  • Experience in Adobe Photoshop, Illustrator and any similar designing program is preferable
  • Experience in email campaigns and in wide range of sales-related research and writing

How to apply

Please kindly submit the following documents to support@pegorjewelry.com by mentioning “Digital Marketing Specialist” in the subject field, or upload directly through our website. The deadline for submitting your application is due by February 01, 2022.

List of the documents:

  • CV (Curriculum Vitae)
  • List of previous employers for similar jobs